OVERSIZED ADIDAS TRAINING SHOES
An exhibition in Greece was the stage for the launch event of the Adidas collection where their innovative “light and airy” sole structure was to be introduced to the trade. To demonstrate the advantages of Adidas products, we manufactured a giant sports shoes which flew during the event over the audience and kept Adidas one step ahead at the trade show. The flying sports shoe was then presented at events by sales partners in various countries.
Location: Rhodos, Greece
Date: June 2003
Summary of work: Construction and flight operation over several radio controlled flying oversized sports shoes.
Client: Adidas, Herzogenaurach, Germany