Fiat 500 World Launch Event

The global launch of the newly designed Fiat 500 was celebrated with a spectacular open-air event and countless shows and celebrities. An outdoor event presents an extra challenge because flying in adverse weather conditions must be adequately planned for. Despite strong winds, the Fiat 500 floated over an enormous stage that projected into the river and then flew majestically to the audience on the other side.

  • Location: Open air stage over the River Po, Turin, Italy
  • Date: July 2007
  • Summary of work: construction and on-site radio controlled operation of 3 x Fiat 500 flying cars
  • Client: K-Events (now Filmmaster Events) Milan, Italy